The work done on re- branding will come to fruition shortly with an imaginative launch of the re- brand from 1 April, and reflected in the next edition of Surrey Youth News due out around Easter. We commissioned the design through a social enterprise called Concept Cupboard that has just won a Toast of Surrey (Surrey Chambers) Award. Linked to the re-branding is work we are now just starting with an exciting design studio in Guildford called Creativitea (sic). So these developments will enhance our reach to existing Members and new Prospects. In that respect, we are doing mapping work with pro bono help from Ordnance Survey to map the location of all youth organisations by district/borough, to then overlay the location of Surrey’s top 500 businesses . This will help us with marketing to new prospects and ensure that existing Members can see the location of possible business contacts.
Incidentally, our new Members’ site will have password controlled section for Members only so that it is there we will place future benefits such as the mapping work and also our other Member benefits. We have for example just negotiated a very good offer with a national insurance company giving a 10% discount to Members.
Meeting on Tuesday with colleagues taking forward the social enterprise, and quite a lot of work to do there – branding and website (again) – this really is the age of marketing. I have also been working on development bids for the Consortium and had a Board meeting this morning.
Weather forecast for Sunday is OK – for my 26 marathon walk from Guildford YMCA to Redhill YMCA. If you want to sponsor me – all proceeds go to Redhill Y for their work with young people who are disabled and also the homeless. Here is the link: http://uk.virginmoneygiving.com/MikeAbbot
I have received complaints (if only from my wife) about being one (work) or two (rugby) or three (theology) dimensional, and so here for the skeptics (sic) is my latest fiction recommendation to demonstrate my literary side: “The Reluctant Fundamentalist” by Mohsin Hamid. Easy read and very gripping/powerful novel.
Anyway ..back to the important bit (!) ..very apprehensive about the Wales v. England game on Saturday after England’s scrappy game against Italy last week. I am concerned the lads have gone off the boil….
Apprehensive Assistant England Manager
Mike
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